Joel Cohen
Chairman, President & CEO
Joel says: "Two Ears, One Mouth" LISTEN
Andy Vertrees
Executive Vice President & Chief Operating Officer
Todd Melfi
Vice President of Sales
Andrew Gerdom
Director of Motorsports & Track Design

Tim Duncan
Senior Technology Director
Jordan Cohen
Vice President of Business Development

Kevin O’Neal
Social Media Director & Broadcasting Executive Producer
Paul Szmal
Consultant, Motorsports & Broadcast Media
Dillon Cohen
Director of Sales & Marketing

Caroline Cohen
Communications Manager

Betty Cohen
Honorary Chairwoman
Jack Cohen
Chairman of the Board Emeritus
The business operations department is directed by Andy Vertrees, Chief Operating Officer. Andy's team of multi-talented individuals gives The Joel Cohen Group flexibility to execute the Master Plan for sustainable success.
The operating team provides the following creative and management services:
- Event Program Consulting
- Special Event Production
- Creative & Production Services
- On-Site Meeting and Show Coordinator
Production Coordination and Execution
- Meeting & Event Planning, Project Coordinator
- Coordination and Production of Events for Fortune 500 Companies
- Strategic Corporate Planning & Execution of events
- Coordination International Product Launches
- Production Manager of National Award Ceremonies
- Professional Ability to Source, Select, Negotiate and Supervise National Events
Event Operations & Management
- Design, plan, manage and execute upscale events
- Creativity and design skill with the ability to think outside the box
- Ability to manage Client proposal development and product boards
- Create and maintain event timelines and schedules
- Ability to source, select, negotiate and supervise venues
- Source, select, negotiate, and supervise vendors
- Recruit and manage contract and freelance staff
- Ability to create, manage and reconcile budgets adhering to client requirements
- Operate in an efficient, timely and punctual manner
- Disciplined organizational strengths with ability to multi-task with a high level of initiative and productivity
- Ability to work in a creative and energetic team as a leader
- Strong attention to detail, and manage deadlines
- A 'self-starter' with the ability to work without constant direction
Sports and Entertainment Development
- Driver Development
- Race Team Development
- Sponsor Acquisition
- Sponsor Activation
- Professional Resume Services
- Professional Representation
Sports Marketing and Entertainment
- Professional Social Media Management
- Website Design
- Website Optimization
- Special Event Coordination
- Personalized Graphic Design
Media Relations
- Press Releases Distribution
- Media Management
- Social & Digital Media Management
- Community Relationship Management
- National Tour Promotional Management