Expertise in Business, Sports & Entertainment Management

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We build racetracks

Expertise in Business, Sports and Entertainment Management

The Joel Cohen Group is a national advisory platform with more than 40 years of leadership across motorsports, sports, and entertainment. Our work centers on long term operational planning, capital alignment, and sustainable redevelopment strategies for complex venues and organizations.

Our methodology is built on decades of institutional experience, providing clients with clear operational direction, disciplined evaluation, and actionable strategies that support long term success.

Advisory and Strategic Planning Strategic planning Market analysis Defines market potential Improves market position Visionary controlled growth Early stage investor guidance Program, product, and delivery planning	Operations and Organizational Leadership Facility management experience Human resource management Maintains assets and organizational reputation Maintains professional and technical knowledge Maintains quality service Maintains rapport with key customers Contributes to team effort Mentorship and management
Motorsports Facility Operations and Redevelopment Existing race track renovation and makeover Speedway and race track solutions Track surfacing Track layout and design coordination Grandstand design and layout assistance Safety retaining walls, barriers, and fencing Track staffing consultation Safety team education and planning	Event, Hospitality, and Business Development Event scheduling Corporate hospitality planning Concession and vending planning Develops sales volume Achieves market share Maintain sales and operations staff
Project Management and Technical Services Project management Construction and material cost estimates Assembling design and contractor teams Planning the facility layout Creation of project itineraries Process improvement Execution	Affiliated Specialized Services Environmental assessments Financial business planner services General feasibility studies Marketing programs Noise studies Traffic and parking studies

Experience in success helps create sustainable success. Every venue and business opportunity carries its own operational realities, market conditions, and long term potential. Our role is to identify those unique value drivers and translate them into clear, actionable strategies.

The Joel Cohen Group brings more than 40 years of leadership across motorsports, sports, entertainment, hospitality, and multi location operations. Our experience spans race track operations, venue redevelopment, restaurant development and franchising, telecommunications, ticketing and travel operations, and media relations. This breadth allows us to support clients with a disciplined, operationally grounded approach to growth and redevelopment.

The Cohen Management Master Plan

Our advisory framework is built on decades of institutional experience evaluating revenue performance, operational structure, and long term business development. This methodology provides clients with a disciplined roadmap for sustainable growth and operational clarity.

Our four phase process includes:

Introduction and Identification
On Site Evaluation
Detailed Sustainable Plan Recommendation
Strategic Master Plan for Long Term Success

The Joel Cohen Group provides the leadership, operational insight, and strategic clarity needed to support organizations across motorsports, sports, and entertainment.