Joel Cohen
Chairman, President & CEO

Joel says: "Two Ears, One Mouth" LISTEN

 

Andy Vertrees
Executive Vice President & Chief Operating Officer

 

Laura Cohen
Executive Producer

 

Todd Melfi
Vice President of Sales

 

Andrew Gerdom
Director of Motorsports & Track Design

 

Tim Duncan
Senior Technology Director

 

Kevin O’Neal
Social Media Director & Broadcasting Executive Producer

 

Paul Szmal
Consultant, Motorsports & Broadcast Media

 

Dillon Cohen
Director of Sales & Marketing

 

Caroline Cohen
Communications Manager

 

Betty Cohen
Honorary Chairwoman

Jack Cohen
Chairman of the Board Emeritus

The Joel Cohen Group provides strategic advisory, operational leadership, and creative production services that support venue owners, operators, and organizations across motorsports, sports, entertainment, and corporate events. Our consulting platform blends decades of institutional experience with disciplined execution, ensuring every engagement is aligned with long term success.

Strategic Advisory and Operational Leadership

• Venue strategy, development, and operational planning
• Stakeholder alignment and public private partnership support
• Feasibility analysis, market evaluation, and business modeling
• Strategic communications and investor facing messaging
• Organizational structure, staffing strategy, and operational workflows

Event and Production Services

• Event program consulting and special event production
• Corporate meeting and event planning
• Creative development and production services
• On site coordination for meetings, shows, and large scale events
• Production management for national ceremonies and corporate programs
• International product launch coordination
• End to end event logistics, timelines, and execution

Creative, Media, and Digital Services

• Creative direction and concept development
• Graphic design and visual asset creation
• Website design and optimization
• Social and digital media management
• Media relations, press releases, and communications strategy
• National promotional management and brand activation

Sports and Entertainment Consulting

• Driver development and race team development
• Sponsor acquisition and activation
• Sports marketing and entertainment strategy
• Professional representation and resume development
• Community relationship management and fan engagement

Event Operations and Management

• Venue sourcing, vendor negotiation, and contract oversight
• Budget creation, management, and reconciliation
• Staffing, freelance management, and operational leadership
• High precision timeline management and deadline execution
• Creative problem solving and on site adaptability

Affiliated Specialized Services

• Environmental assessments
• Financial business planning
• Feasibility studies
• Marketing programs
• Noise studies
• Traffic and parking studies